Monday, 1 January 2018

What is Search Engine Optimization and Why is it important?










What is Search Engine Optimization?


Search Engine Optimization is the process to rank high your website on the search engine results pages (SERPs) by optimizing the website and content for the users and search engines and also promoting the website organically.

The one of the important Search Engine Optimization factor is Keyword (It is the specific word or phrase that is used to search query and describe the content of the webpage on Search engines).

Search Engine optimization has basically two techniques:-

  •        On-Page Optimisation
  •        Off-Page Optimization

On-Page Optimization

On-page optimization is the technique to optimize your website internally for users and search engines. The most important methods are:-

  •       Content Optimization
  •       Optimizing HTML tags like Meta tags, alt tags, heading tags and title tag
  •       Should have SEO friendly URL structure
  •       Image Optimization
  •       Internal Linking
  •       Mobile-friendly pages

Off-Page Optimization

Off-page optimization is the technique to promote your website externally for users and search engines. The most important methods are:-

  •      Guest blogging
  •      Social bookmarking
  •      Blog submission
  •      Social Sharing
  •      Article submission
  •      Directory submission


Why is Search Engine Optimization (SEO) important?

If you have an online business, then SEO is important for you because SEO helps to grow your business and improve your websites rank on the search engines and increase its presence on the web for the users.

There are many reasons why search engine optimization is important for you:-


  SEO  helps Audience to Find your Website

If you have a website, then your first goal is to make your website visible to the search engine so that people can find your website. SEO helps people to found and engaged with your website.

      SEO is an Investment

SEO is a high return investment rather than the cost. By connecting your website with web analytics data, you can check that how some keywords have great conversion rates for which you rank on page #1 on search engine results.

      SEO helps you to Build your Brand

Branding is a long-term process, and it takes time and money. SEO can help you to accelerate your branding campaign efficiently by enhancing the user experience of your website and generating web traffic to your website.

      SEO Builds Trust and Credibility

A good SEO strategy can build your trust and credibility among the audience. If you are at right place, and time, with the right solution then it will increase your credibility.

      SEO Attracts Relevant Traffic that leads to high Conversion  

SEO helps to attract the relevant audience. By using keyword analysis, we can identify the intent behind the keyword searches on the web and can lead more customers to sales conversion.

For Example – A well-planned SEO campaign for Travel website will reach potential customers looking to plan a journey, reach them to your website and provide the exact information they are looking for.  
Without SEO it is very hard to find your website in travel industry because already many Brands are leading in the travel industry.


Some facts those are boosting the importance of SEO.                                        

  •      From few last years, the use of search engines like google increased to search information over the internet.
  •      Large brands advertisers are already using SEO.
  •      Traditional marketing is much more expensive than the digital marketing.
  •      The internet users are rapidly increasing especially in India year on year.
  •      The majority of 75% users click on the top 5 suggestion provided by the search engine on the Search engine results pages (SERPs) and SEO helps you to rank in the top position.

So, SEO is very important if we make a good strategy, then we can get a great result from it.