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Monday, 15 January 2018

Off-Page Optimization Techniques

Off-Page Optimization is one of the techniques of Search Engine Optimization. In this technique, we used to optimizing the Website externally by promoting the website to rank better on Search Engine Result Page (SERP).

There are many techniques for Off-Page Optimization but I mention some of the most important techniques for Off-Page Optimization.

1. Guest Posting

Guest Posting is one of the most important technique for Off-Page Optimization because it gives you a natural link which is very beneficial to increase your website rank.

How to do Guest blogging?
In guest blogging, you need write a great content and then you need to Search and contact to the other blogs or websites that are relevant for your website niche and should have good Domain Authority (DA).
Below is the search query to search sites for Guest Posting that relates to your niche.
“Your keyword” + “guest post”.

2. Infographics

Creating Infographics are the very effective technique to promote your brand. It is the combination of the text and images. Through infographics, you can get quality links
If you have a budget then you can use to make professional infographics otherwise you can use free infographics tools like Piktochart or Canva.

3. Blog Submissions

Blogging or Blog submission is one of the trusted methods to get good quality links. For blogging it is super important to write a unique and quality content for your audience and then submit that content to blogging sites like – WordPress, Blogger, Weebly, Joomla etc. with the links to your website

4. Questions and Answers

It is the best Off-page technique for a current time because by asking questions you can find Intent of your audience which is very helpful to make keyword strategy and by giving honest Answers with good content you can build trust among your audience and you can get quality also quality links from the search engines. Some of the best Questions and Answers sites are Quora, Fixya etc.

5. Image Sharing

Create attractive, unique and relevant images and then submit them to the sites like Imgur and Flickr where you can get your audience and traffic to your site.

6. Video Sharing

Video sharing is very effective because most of the peoples like watching rather than reading. You can increase your brand awareness by making good quality and attractive videos and uploading them to video sharing sites like YouTube.

7. Forum Submissions

Forums are online communities where people get together to discuss topics. You should participate in forums that are related to your niche. You can engage with your audience by creating new topics to forums or by reply to the existing topic.

8. Social Media Sharing

Social Media sharing is the method to promote your business online through social media sites and engage with your audience. It is very useful to spread your brand awareness among your audience. Some of the most popular social media sites are – Facebook, Twitter, LinkedIn, Google Plus and Instagram.

9. Document Sharing

You can create unique and useful PDF or PPT that relates to your niche and then submit them to the Do follow and high PR sites like Issuu and SlideShare.

10. Social Bookmarking

Social Bookmarking is another very commonly used technique for link building. By bookmaking, your sites on high DA (Domain Authority) sites like Pinterest, Stumble upon, and Reddit etc. you can increase traffic to your site.

11. Blog Commenting

You can get backlinks and increase traffic to your site by Commenting on the blogs that are relevant to your niche. Do not comment like a spam always make a unique and genuine comment like a trusted person which will build your trust among your audience.

12. Directory Submissions

Directory Submission is still a ranking factor if you submit your blogs to the high PR directories with high Domain Authority (DA) and always select the proper category which is best related to your product and services.

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Monday, 8 January 2018

On-Page Optimization techniques

On-Page Optimization 

It has various techniques. Following are the most important techniques for the on-page optimization.

1. Content Optimization

Content optimization is the technique to optimize your content so it can be easily visible on the search engine and by the users.
It is very important that the content should be unique. The copied content cannot do anything great for your website ranking because nowadays search engines are enough smart to check the quality of the content.
Content optimization is also very important for the keywords to rank high because Google uses Rank brain algorithm to display results for the search queries by analyzing the intent of the search queries and matching with the content of the website. 

2. Meta tags optimization -

Meta tags optimization is still an important ranking factor. Meta Tags includes the following tags.

Title tag –

Title tag includes the title of the webpage. It should have a length of 50-60 characters and should include the keyword of the webpage.

Meta description tag –

Meta description tag is used to describe the summary of your webpage. It should have a length of 50 – 300 characters and include the keyword of the webpage.

Below is the Example of Meta title and description.

3. SEO-friendly URL structure
URL’s contains the address of the web pages. A good or SEO-friendly URL structure should follow the below terms –
  • Start with the beginning of the URL, Use HTTPS instead of HTTP because it is a ranking signal for Google.  
  • An SEO-friendly URL structure should not have some special characters like (? $ % # etc.).
  • An SEO-friendly URL should be separated by a hyphen (-).
  • It should contain a keyword of the particular webpage and try to keep words on the URL in lower-case.

Below is the example of SEO-friendly URL.

4. Internal Linking

Internal linking is the process of creating a link on the one webpage that points to another webpage within the same website.
Internal linking is important to rank a website by provides users to access the further pages of your website and Search engine (like google) to crawl your website.
The most important point of the internal linking is that it provides value to the users.

Internal linking should be done in a tree structure. Below is the good example of internal linking of web pages.

5. Image optimization

Image Optimization is the process of optimizing the images on the website. It contains the following methods-

Alt attribute –

Alt attribute of the image tag is used to add the alternative text which is useful for search engines, to know about the images because search engines cannot crawl images and for users, if an image doesn’t display then alt text will be display instead of the image.

Filename –

A Filename of the image is also important for image optimization. The filename should not contain default name like “OPO005.jpg” instead of this use descriptive file name like “On-page-optimization.jpg” and always use hyphens (-) to separate the words.

Image size 

Image size is responsible for the page speed so always try to keep image size below 70KB.

6. Mobile-friendly pages

As mobile technologies are evolving day by day so google launches Mobilegeddon mobile-friendly update. According to this update, mobile-friendly pages are very important for the website to rank high in the mobile search results.
Mobile-friendly pages are the pages with Responsive web design (RWD). Responsive web design is the technique to make web pages able to adjust their widths according to the screen resolution from the desktop, tablet to mobile devices.

You can check your pages are mobile-friendly or not by follow the below link

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Monday, 1 January 2018

What is Search Engine Optimization and Why is it important?


What is Search Engine Optimization?

Search Engine Optimization is the process to rank high your website on the search engine results pages (SERPs) by optimizing the website and content for the users and search engines and also promoting the website organically.

The one of the important Search Engine Optimization factor is Keyword (It is the specific word or phrase that is used to search query and describe the content of the webpage on Search engines).

Search Engine optimization has basically two techniques:-

  •        On-Page Optimisation
  •        Off-Page Optimization

On-Page Optimization

On-page optimization is the technique to optimize your website internally for users and search engines. The most important methods are:-

  •       Content Optimization
  •       Optimizing HTML tags like Meta tags, alt tags, heading tags and title tag
  •       Should have SEO friendly URL structure
  •       Image Optimization
  •       Internal Linking
  •       Mobile-friendly pages

Off-Page Optimization

Off-page optimization is the technique to promote your website externally for users and search engines. The most important methods are:-

  •      Guest blogging
  •      Social bookmarking
  •      Blog submission
  •      Social Sharing
  •      Article submission
  •      Directory submission

Why is Search Engine Optimization (SEO) important?

If you have an online business, then SEO is important for you because SEO helps to grow your business and improve your websites rank on the search engines and increase its presence on the web for the users.

There are many reasons why search engine optimization is important for you:-

  SEO  helps Audience to Find your Website

If you have a website, then your first goal is to make your website visible to the search engine so that people can find your website. SEO helps people to found and engaged with your website.

      SEO is an Investment

SEO is a high return investment rather than the cost. By connecting your website with web analytics data, you can check that how some keywords have great conversion rates for which you rank on page #1 on search engine results.

      SEO helps you to Build your Brand

Branding is a long-term process, and it takes time and money. SEO can help you to accelerate your branding campaign efficiently by enhancing the user experience of your website and generating web traffic to your website.

      SEO Builds Trust and Credibility

A good SEO strategy can build your trust and credibility among the audience. If you are at right place, and time, with the right solution then it will increase your credibility.

      SEO Attracts Relevant Traffic that leads to high Conversion  

SEO helps to attract the relevant audience. By using keyword analysis, we can identify the intent behind the keyword searches on the web and can lead more customers to sales conversion.

For Example – A well-planned SEO campaign for Travel website will reach potential customers looking to plan a journey, reach them to your website and provide the exact information they are looking for.  
Without SEO it is very hard to find your website in travel industry because already many Brands are leading in the travel industry.

Some facts those are boosting the importance of SEO.                                        

  •      From few last years, the use of search engines like google increased to search information over the internet.
  •      Large brands advertisers are already using SEO.
  •      Traditional marketing is much more expensive than the digital marketing.
  •      The internet users are rapidly increasing especially in India year on year.
  •      The majority of 75% users click on the top 5 suggestion provided by the search engine on the Search engine results pages (SERPs) and SEO helps you to rank in the top position.

So, SEO is very important if we make a good strategy, then we can get a great result from it.

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